It sold out quickly and in April, 1971 the press published the new edition, now called Our Bodies, Ourselves. The price was lowered to 45¢. As each new printing sold out, the price was lowered, first to 35¢ and then to 30¢.

 

Free Press staffer Don McKelvey typeset the copy, reducing the 195 page Women and Their Bodies to the 136 page Our Bodies, Ourselves. Both were printed on newsprint to keep the price low.

 

The Free Press was a natural fit for Our Bodies, Ourselves since it was already distributing tens of thousands of such articles as Woman and Her Mind by Meredith Tax, The Politics of Housework by Pat Mainardi, and Sex Roles and Female Oppression by Dana Densmore, as well as about twenty others. The women's movement was in high gear and the women who wrote these articles were some of the movement's thought leaders.

 

These titles were often bought in bulk, 25 or 50 at a time. Women bought them to give to others and organized groups ordered even more. Orders for 100 or more copies of Our Bodies, Ourselves were common.

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​In 1973, the Health Collective took the book to Simon & Schuster where it continued to be a best-seller. Simon & Schuster carried over the basic cover design including Robert Parent's photograph, Women Unite.